Who We Are

Florida Farm Direct started when one single woman decided to take responsibility for her community. Alla Kartel immigrated from the Ukraine with her son in hand in 1999. Alla started working with a local Florida co-op and enjoyed serving her neighbors. When the company fell on hard times, Alla became more determined than ever to serve her community. She streamlined every aspect of business operation to create more personal relationships with farmers, cutting out middle-men and unnecessary costs. She has assembled a strong network of growers who share the same dedication to making real, living foods available in our modern, fast-paced lives. Alla believes that affordable organic produce is essential, so Florida Farm Direct was born.

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we deliver what we promise

What We Do

Organic shouldn't mean complicated, so we make it simple with subscriptions, one time deliveries or anything in between. With a unique variety of delicious and nutritious produce that follows the seasons, our Signature are perfect for households of one or many. Sign up today for your first delivery and get organic farm fresh food at your doorstep.


Minority, female owned, locally operated and full of passion that fuels us to try to save the world one delivery at a time! We’re basically a unicorn right?



We are healthiest when we eat healthy food - simple right? When produce is harvested, it is full of vitamins, minerals and energy, but the longer produce takes to get to you, the less healthy it becomes. Local farmers need help getting their produce to consumers and that's there we come in! Florida Farm Direct exists to help create a healthier and more sustainable future. We believe in the power of community, so we are passionate about connecting you directly with organic farming. Locally owned and operated, we are dedicated to bringing organic produce straight from farms, right to your doorstep with our Signature Boxes. We believe that together, we can make a difference.

our promise

What Our Customers Say

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This box has been wonderful. I have broadened my horizons and learned how to cook so many new veggies. And it keeps me from going back to the same staples. We're getting more variety and I think that's making us healthier. When I first subscribed, I was doing more substitutes. But now, unless I know we don't like it, we just go for it. Thanks.

Ryhaan V

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I love My Organic Food Club. I have been buying from them for close to a year now and the ease of being able to switch out items, stop service when needed and manage all of your day to day communication by text is fantastic. When I started a special diet they helped me source some of the harder to find items with incredibly responsive and knowledgeable customer service. The only complaint my husband has at times is that the tomatoes aren't as pretty but we all know that organic fruits and vegetables are not perfect. I highly recommend their services

Eileen P

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I am so happy I signed up for their newsletter a few months ago. At first, I was hesitant about using their delivery service. But I decided to give it a try, and my goodness am I grateful I did! They delivered the produce and fruit boxes right to my doorstep the first Wednesday (today!) of the week I made the order. There is an abundance of fresh organic vegetables varying from kale, spinach, butternut squash, you name it-- all in season and from our local neighbors! I'm excited to start cooking and using these all in my recipes. The red pear I’ve ever tried was so juicy and delicious! I can expect nothing but great healthy and tasty food from my organic food club! Looking forward to pass the word along and order again in a couple weeks when these run out! :)

Krys S.

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I guess I'm not someone I would consider to be an organic food junkie. Exercise is hard. I like fast food as much as the next person. Nevertheless, when I saw a documentary on food processing, I knew it was time to tweak my diet. I had never heard of a CSA before, but this one came highly recommended. And for a beginner like myself, it did not disappoint. The idea of driving out to a farm to pick up fruits and vegetables was a little iffy for me. Well the price per share includes delivery straight to your door! Worried about timing of delivery? They actually text you to alert you about when they drop the package of. Would you like organic eggs, raw chocolate, meat, and other products added to your order? Just text them to add it. Worried about CSAs that make you pay for 6 months of service up front? This is non contractual! Just pay for the weeks you want and forget the rest. Last but not least, worried about paying for an amalgam of fruits and veggies you've never heard of? I was too. Until I saw that they post a list of what will be added in this week’s shipment! Genius. It takes the guessing work and long driving out of the Csa equation! Just pay, and enjoy :) the customer service was great and I received an ample amount of organic Florida produce to cook and juice. I will definitely be ordering again.

Sola M

Sustainability, improving people's health, emphasizing family and community values. Homegrown to your door!

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